Philosophy

Aranyani’s brand philosophy is based on the three principles of SAI; Service, Awareness, and Inclusivity. These principles find their roots in the ancient Indian texts, The Vedas.

Service is derived from the Vedic saying which translated means, “Treat Your Guest as God.” Aranyani’s business is focused on embodying this ideal to benefit all stakeholders, employees, customers, and all involved with the brand.

The Vedas describe Awareness as “Enlightened Wisdom is the Absolute God” and encourage all to live in constant awareness. This informs how Aranyani runs its business from its focus on environmentalism and sustainability, to its commitment to its workforce. Every aspect of its business is considered with complete awareness of all the other aspects.

“From One Becomes Many” is how the Vedas define Inclusivity. At Aranyani, each decision is considered in light of the effect it will have on the company as a whole. The company is considered the sum of its parts, and no one part or person is more important than any other.

“Our company is only as valuable as the positive impact we have on the world around us.”

-Haresh Mirpuri